K&B (Katz and Besthoff) was a drug store chain headquartered in New Orleans, Louisiana. Founded in 1905, it expanded to throughout the Gulf Coast and into the hearts of New Orleanians. In 1997, K&B was bought out by Rite-Aide. Ever since, New Orleanians have secretly held a grudge against Rite-Aide.

One of the most distintive features of K&B was its use of a particular shade of purple, which commonly became known as "K&B Purple." And with a little help from American Apparel, Storyville now proudly revives "K&B Purple" for a whole new generation.

"K&B Purple" is printed on an ultraviolet (K&B Purple-colored), 100% organic cotton, sweatshop-free American Apparel onesie and is available in four sizes.

Click here to get the grown up, tee shirt version of K&B Purple. And go here to see the K&B tee shirt in white. Click here to see more Storyville Originals and Exclusives.